• Using Natural Materials

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  • Using Natural Materials

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A design studio in need of an honest look at what their brand conveyed, using wood tones to simulate warmth and comfortability.

A design studio in need of an honest look at what their brand conveyed, using wood tones to simulate warmth and comfortability.

A design studio in need of an honest look at what their brand conveyed, using wood tones to simulate warmth and comfortability.

Client

Pleasant Design Studio

Contribution

Interior Design Photography

2023

Jan 2023

Design Process

While the internals are game-changing and highly complex, the intent was for the design and use of the proVEOS to be streamlined. The soft, cylindrical design is minimalistic in its features to reflect the medical environment while simultaneously not feeling out of place on a consumer iPhone or intimidating to patients.

 

Color ratio and part breakup were considered to ensure brand continuity and particular attention was paid to the plastic composition so that its feel reflected the high-quality values that the 3D image capturing internals provide.

Design Process

While the internals are game-changing and highly complex, the intent was for the design and use of the proVEOS to be streamlined. The soft, cylindrical design is minimalistic in its features to reflect the medical environment while simultaneously not feeling out of place on a consumer iPhone or intimidating to patients.


Color ratio and part breakup were considered to ensure brand continuity and particular attention was paid to the plastic composition so that its feel reflected the high-quality values that the 3D image capturing internals provide.

Effortless User Interaction

A specially designed case allows the proVEOS to attach to multiple iPhone Pro models by magnetically snapping on and off as needed. The cones on the front of the proVEOS underwent the same design process to allow each attachment to be swapped with a simple magnet. Care and testing was done to ensure the magnetic attachment was both reliable enough to instill confidence in use but easy enough to take on and off without a second thought.

Packaging

When designing the packaging for proVEOS, we prioritized elegance and luxury. Our choice of high-quality materials, minimalist aesthetics, and meticulous craftsmanship contribute to the perception of prestige and refinement. The opening experience was carefully curated to evoke anticipation and delight. As users unbox the product, they encounter a sense of sophistication—the tactile sensation of smooth surfaces and the subtle debossing on the lid. Our goal was to create an opening ritual that feels premium without overshadowing the device itself.